Beaphar saved 70% on their content production
How Beaphar Saved 70% on Product Content Creation with Nova
Beaphar, a leading pet care brand, faced the challenge of producing high-quality product visuals across multiple SKUs and languages. By partnering with Nova, they transformed their content creation process—reducing production time by 70% and setting the stage for scalable, automated product content.
Challenge
Beaphar’s traditional approach to visual content relied heavily on manual mockups and photography. With 6 product containers, each with multilingual packaging, 36 SKUs in total and 5 camera angles, this process was time-consuming, expensive, and hard to scale. They needed a faster and more consistent way to create packshots across their product lines.
Solution
With Nova’s 3D-powered platform, Beaphar was able to:
- Develop a single universal 3D model per product type
- Automatically render packshots for 36 SKU variants in 5 GS1 positions
- Enable interactive 3D viewers with Augmented Reality
Accelerated Product Launches
Nova’s 3D modeling capabilities enabled Beaphar to quickly create detailed and accurate digital representations of their product containers. Using these 3D models, Beaphar was able to generate all necessary product content, including product images and promotional materials. This efficient process allowed the company to launch new products just a couple of days after their introduction, greatly reducing their time-to-market.
Packshots aligned with GS1 standards
To ensure Beaphar’s product visuals could be used seamlessly across retail platforms, we generated all packshots in compliance with GS1 standards. These standards specify exact camera angles, lighting, background, and file specifications that make product imagery universally recognizable and usable by retailers, wholesalers, and marketplaces.
This ensured that Beaphar’s visuals were not only visually appealing, but also immediately usable for product listings, packaging databases, and digital marketing across European markets.
Enhaced Product Visualization
Nova’s 3D and Augmented Reality (AR) technologies offer customers an immersive experience, allowing them to interact with products in 3D and view them within their own environments. This advanced visualization capability significantly improves the online shopping experience by letting customers examine products from all angles.
Results
This case study demonstrates the powerful impact of integrating Nova with 3D assets, AR and automated packshot generation aligned with GS1 standards, showcasing how these technologies can drive operational excellence and deliver superior product content.
The integration of Nova’s technologies delivered significant benefits to Beaphar:
70% time reduction:
Normally it would take Beaphar's internal designers 45 hours to launch this new Lactol product line. We did it within 13 hours, from start to finish including the production of the 3D models.
Consistent Content Production:
Across all packaging lines and languages the same product content is available, while staying aligned with GS1 stadards.
Enhanced Experience:
Advanced 3D and AR technologies improved product visualization, leading to a more interactive and satisfying designing experience.
Beaphar’s experience shows how forward-thinking brands can leverage 3D to streamline content creation, reduce costs, and improve consistency at scale. Nova enabled them to meet today’s content demands without relying on traditional photo shoots.
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