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This is not one bottleneck, it is four at once. At catalogue scale they stack, and "making more content" solves none of them.
A pixel-perfect three-dimensional version of your product. One accurate source, for every team and every product visual you need.
Nova sits alongside your ERP, PIM and DAM as the missing visual layer. Within Nova, you control all product visuals from a single digital twin. Every visual traces back to and stays tied to your digital twin.
The missing fourth layer.avif)
Your product appears on every channel: product page, marketplace, campaign, AR. Always recognizable, consistent, from one digital source.
Not a gallery of formats, but one consistent product everywhere it shows up.
It starts with a photoshoot to capture the product, followed by studio editing or wrestling with standalone AI tools, repeated for every product, variant and channel.
Nova replaces all of that with one digital twin where all your product content flows from.
You capture the product in a photoshoot as input for editing or a standalone AI tool, repeated for every product, variant and channel. It doesn't scale: the result hangs on the skill of one or a few people, and it drifts out of sync across the catalogue.
One source feeds every packshot, 3D, AR and campaign. Consistent, at scale, at a fraction of the cost of shoots. Inside a controlled environment where creativity is available, but scalability and contistency are set.
Your ERP holds your data. Your PIM holds your information. Your DAM holds your files.
None of them guarantees that what your product looks like is correct and consistent everywhere. Nova is that missing fourth layer.
