A Scalable Future
for Cat Furniture
in 3D and AR
Complete digitalisation
of the entire collection,
from packshots to AR.
Petrebels transformed their entire cat furniture collection into high-quality digital assets. With automated packshots, interactive 3D viewers, and AR experiences, they now deliver scalable, marketplace-ready content – faster and more consistent than ever before.
Challenge
Petrebels manages an extensive range of cat furniture, with multiple colours and sizes per product. Their traditional approach to product photography was time-consuming, costly, and difficult to scale – especially across marketplaces like Amazon and Bol. Consistency across images was another challenge, with varying visual quality across their catalogue.
Solution
By creating detailed 3D models of their entire collection, we built a digital twin library that now serves as the foundation for visual content. From this, we automatically generated GS1-compliant packshots, added interactive 3D viewers, and enabled Augemented Reality. Petrebels now produces consistent, high-quality content for every product variation — instantly and at scale.
digital twin library
We rebuilt each product from scratch as a highly accurate 3D model – including textures, materials, and exact dimensions. These digital twins form a reusable, central content source, eliminating the need for physical samples in future visualisation tasks.
Packshots
Using the 3D models, we generated high-quality product packshots for every item. These images are production-ready for e-commerce, marketplaces like Amazon and Bol, and even print catalogs.
AR integration
Every product was enhanced with an interactive 3D viewer, enabling users to rotate, zoom, and explore every angle. In addition, each item includes Augmented Reality functionality – allowing customers to virtually place products in their own home and assess size, colour, and fit.
foundation
Thanks to the digital twins, Petrebels now has a scalable content foundation for future needs. Think AI-generated lifestyle imagery, virtual showroom experiences, or fully dynamic product launches – all without additional photography or logistics.
Results
Petrebels now operates with a fully digital content pipeline, powered by their own 3D product library. From a single source, they can instantly generate product images, viewer experiences, and AR visualisations — ready for any platform.
- Entire product line digitised into accurate 3D models
- Packshots automated
- 3D viewers and AR launched for every product
- Up to 70% time saved on content creation
- Future-proof setup for scalable product launches and AI-driven imagery
Petrebels experience shows how forward-thinking brands can leverage 3D to streamline content creation, reduce costs, and improve consistency at scale. Nova enabled them to meet today’s content demands without relying on traditional photo shoots.
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