How Kozijnshop visualizes their entire product range with Nova
Visualizing thousands of window frame variants, without a single photoshoot.
Kozijnshop.nl is the leading Dutch specialist in custom window frames and doors. From their base in Rijssen, they deliver wooden, PVC, and aluminum frames across the Netherlands, from window frames and doors to sliding systems and dormer windows.
Everything made to order, everything through an online configurator where customers assemble their ideal frame and receive delivery within six working days.
But a configurator like that only works with strong visuals. Because how do you show thousands of possible combinations when every frame is slightly different?
Challenge
A window frame is a matrix of choices: material (wood, PVC, or aluminum), type (window, door, sliding system, dormer), color, dimensions, glass type, and profile layout. Multiply those options together and you quickly reach thousands of unique combinations. For each one, the customer wants to see what they're getting in the configurator. And for marketing, Kozijnshop needs lifestyle images showing how those frames look in actual Dutch homes.
Traditional photography is simply unfeasible for this type of assortment. You can't physically produce and photograph every color of PVC frame. And for lifestyle images, each variant would need a different location, lighting setup, and setting. It doesn't scale, it costs too much, and it slows down the speed Kozijnshop is known for.
Solution
Together with Nova, Kozijnshop built a digital product pipeline around their range. For each frame type, one 3D model serves as the "product truth." From that model, Nova generates two types of visual content.
First, packshots at scale: standardized product images for every variant in the configurator, in every color, every material, and every profile layout. Consistent in angle, lighting, and composition, so the customer can always make a fair comparison between options.
Second, AI lifestyle images: frames placed in realistic Dutch living environments. A white PVC sliding door in a modern rear facade. A wooden front door in a 1930s home. An aluminum window section in a new build. All generated from the same 3D model that powers the packshots, driven by Nova's AI Studio via the Digital Product Identity.
Every configuration gets its own image
Where customers used to see a generic image with a separate color swatch beside it, Kozijnshop visitors now see exactly what their specific frame looks like. Change the color, switch the material, adjust the profile: the image scales along. No more confusion about what the end result will actually look like.
Lifestyle images that resonate with the Dutch market
For marketing, social media, and the top of product pages, Nova delivers lifestyle images that show how the frames look in various Dutch living situations. From new development neighborhoods to characterful pre war homes. Imagery that feels familiar to the Dutch audience, without a single on location photoshoot.
Conclusion
Kozijnshop proves that even an extremely diverse, made to order assortment can be fully visualized without traditional photography. By using one 3D model per product type as the foundation and letting Nova generate both packshots and lifestyle images from it, they combine the speed of a modern online configurator with the visual richness customers expect.
One 3D model. Thousands of variants. Zero photoshoots.
