How Steve's creates all their visual content with Nova's AI Studio
Scalable visual content for Steve's. Without a single photoshoot.
Steve's is an Italian sneaker brand that treats sustainability as a foundation, not a marketing angle. Every sneaker is 100% made in Italy, crafted from Appleskin, a bio leather derived from apple peels sourced in Trentino, and produced at a family run factory in Borgomanero. Founded in 2022 by siblings Filippo and Giulia, the brand's mission is to make the Italian footwear industry truly sustainable.
But a strong product demands strong visual content. And that's exactly where Steve's faced a challenge.
Challenge
As a young D2C brand, Steve's competes with established players in the sneaker world, on a fraction of the budget. Every new colorway, every season, and every campaign requires fresh visual content: product shots for the webshop, lifestyle imagery for social media, and a homepage that visually tells the brand story.
Traditional photoshoots are time consuming, expensive, and difficult to scale. For a brand built on speed, flexibility, and sustainability, that approach simply no longer fits.
Solution
Steve's works with Fibbl, the leading 3D scanning platform for footwear. Fibbl scans each sneaker into a photorealistic 3D model, the digital starting point for all visual content. What sets Steve's apart from other Fibbl clients is how they leverage that 3D model: through Nova's AI Studio, the technology Fibbl uses under the hood to generate AI lifestyle imagery.
In practice, this means that Fibbl scans the sneakers and delivers high quality 3D assets. Nova's AI Studio then transforms those 3D models via the Digital Product Identity into creative lifestyle images with a simple prompt. Steve's receives images that are true to their product, without needing a photographer, studio, or model.
Nova as a creative engine
An Instagram feed that's true to the product
Steve's last 23 Instagram posts (@steves_official) were all created using Nova's AI Studio. No stock photos, no generic AI output, but lifestyle images driven by the actual 3D model of each sneaker. The result: a consistent, recognizable feed where every image faithfully represents the product, from material texture to color accuracy.
For a brand built on authenticity and craftsmanship, this matters. The Appleskin texture, the stitching, the sole construction: everything is visible and correct, because Nova works from 3D product truth rather than loose reference photos.
A homepage built on AI generated imagery
The homepage of stevesofficial.com is almost entirely composed of images generated through Nova. Campaign visuals, lifestyle shots, product presentations: all created from the same 3D models that Fibbl scanned. No separate photoshoot for each season or campaign, just one digital source that generates endless new visual content.
The results
Scalable content production without photoshoots
Steve's now continuously produces fresh visual content for Instagram and their webshop, without relying on physical photoshoots. New campaign imagery is a matter of writing a prompt, not planning a production day.
Consistent brand experience across all channels
Whether it's the homepage, an Instagram post, or a product page: every image is generated from the same 3D model. This delivers a visual consistency that's hard to achieve with traditional photography.
Sustainable content for a sustainable brand
No sample shipping, no studio space, no waste. The digital workflow fits seamlessly with Steve's mission to make the entire chain, from production to presentation, as sustainable as possible.
.webp)
.webp)
Conclusion
Steve's proves that a young brand doesn't have to choose between premium visual content and a lean workflow.
By combining Fibbl's 3D scanning with Nova's AI Studio, they create content that visually matches the level of major brands, from a fully digital, sustainable production pipeline.
One 3D scan. Endless images. No photoshoot.
