Your content costs stop scaling with your catalogue.
Traditional visuals cost more with every variant, season and campaign. Nova builds one digital twin and generates every visual from it, so cost stays flat while your catalogue grows. Most brands cut their content cost by up to 70%.
Where your content budget goes today
The real cost of product visuals is hidden in a stack of steps, and every step repeats per variant, season and channel.
Studio, styling, logistics and a photographer for every product and variant.
Post-production hours per image, repeated for every angle and background.
A new colour, pack or season means starting over.
Mismatched visuals, correction rounds and marketplace rejections.
Weeks of lead time before a product earns a cent.
Where Nova takes the cost out
One digital twin replaces the repeating stack. You pay to build the source once, then generate everything from it.
Every colour, size and configuration comes from the same source.
Change the product at the source and every visual updates with it.
New scenes without a new shoot, the biggest saving for most brands.
One source means fewer correction rounds and rejected listings.
Faster to market means earning sooner.
Cost that stays flat while you scale
With traditional production, cost rises with every variant, season and campaign you add. With Nova you invest once in the digital twin and generate the rest, so the line flattens. The bigger your catalogue, the bigger the gap.
"From 48 hours of work to a couple of hours."
How Beaphar replaced its product photography.
Your saving depends on your process
How much you save depends on how you work today: how many variants you shoot, how often products change, how much you spend on campaigns and seasonal content. That is exactly what the calculator maps for your situation, with honest numbers.
.png){kind=logo}
Take control of every product visual.
Book a demo, or send us one product and we'll build it for you.