Cost savings

Stop paying for the same photo. Over and over.

Traditional visuals cost more with every variant, season and campaign. With Nova you invest once per product in its digital twin, then generate every visual from that source. Content costs grow far slower than your catalogue: most brands save up to 70%.

Up to 70% lower content costTraditional productionNovaYour savingProducts, variants and campaigns you createTotal content cost, twins included
These brands build their catalogue on Nova
The cost stack

Where your content budget goes today

The real cost of product visuals is hidden in a stack of steps, and every step repeats per variant, season and channel.

Photoshoots

Studio, styling, logistics and a photographer for every product and variant.

Editing and retouching

Post-production hours per image, repeated for every angle and background.

Reshoots on every change

A new colour, pack or season means starting over.

Rework and rejected listings

Mismatched visuals, correction rounds and marketplace rejections.

Time to market

Weeks of lead time before a product earns a cent.

The shift

Pay per photo, or pay once for the source.

Traditional workflow
Photoshootedit → repeat per variant

The bill scales linearly with your catalogue. Every variant, channel, change and season starts a new shoot, with editing, corrections and weeks of lead time on top.

Nova
Digital Twinevery visual

You invest once per product in its digital twin. Every packshot, variant, 3D view and campaign visual after that is output from the same source. Not more content, content that's correct, at a fraction of the cost.

The Nova effect

Where Nova takes the cost out

A digital twin per product replaces the repeating stack. Building the twin is the investment; everything you generate from it is where the saving starts.

No shoot per variant

Every colour, size and configuration comes from the same source.

Update once, at the source

Change the product at the source and regenerate every visual with it.

Generate campaigns and seasons

New scenes without a new shoot, the biggest saving for most brands.

Consistent by default

One source means fewer correction rounds and rejected listings.

Live in hours

Faster to market means earning sooner.

Proof, not promises

"From 48 hours of work to a couple of hours."

How Beaphar replaced its product photography and structurally lowered its content cost.

70%
lower content cost
80%
faster to market

Take control of every product visual.

Book a demo and we'll calculate your saving together.