Furniture & interior

Every finish, fabric and configuration.
Without a photoshoot.

Furniture ranges live on variants: finishes, fabrics, sizes and configurations. Nova builds a Digital Twin of your product and turns it into one controlled product source for packshots, 3D, AR and room scenes. No shoot per variant. No visual drift.

The challenge

One chair.
Hundreds of ways to show it.

A shoot per fabric

Every fabric, finish and configuration starts a new shoot, another edit round and another chance for mismatch.

Weeks of lead time

New models wait on planning, shooting and styling before they can go live.

Images drift out of sync

Change a fabric or frame and the page no longer matches what you actually sell.

From source to room

Every fabric, finish and room scene
from one controlled source.

Traditional workflow
Photoshootedit, repeat per variant

A shoot as input for editing or a standalone AI tool, repeated for every fabric, finish and configuration.
It doesn't scale. It is repetitive manual work that no team wants to keep doing.

Nova
Digital Twinevery furniture visual

One controlled source feeds packshots, every fabric and finish, a 3D viewer, AR and room scenes.
Consistent, at scale, at a fraction of the cost compared to traditional workflows.

What you get

Every furniture visual,
from one controlled source.

Every fabric & finish

Every fabric and finish from the same source, always matching the real product.

3D viewer & AR

Drop an interactive 3D view and AR into your webshop, so customers can place the piece in their room.

Packshot
Packshots & lifestyle

Studio packshots and in-context scenes, all from the same controlled source.

The payoff

More speed, control and consistency.

Faster launches

Packshots, variants and updates go live on time, without waiting on shoots.

One controlled standard

Consistent visuals across SKUs, retailers and regions, from one controlled source.

Scalable operations

Localise and expand your catalogue without added overhead.

From weeks to hours

One controlled source
for every furniture visual.

80%
faster to market
70%
lower content cost
These brands build their catalogue on Nova

See your collection as digital twins.

Book a demo, or send us one product and we'll build it for you.