Wellness & outdoor

Every model, finish and setting.
Without a photoshoot.

Hot tubs, saunas and outdoor ranges are large, hard to move and shot on location. Nova builds a Digital Twin of your product and turns it into one controlled product source for packshots, 3D, AR and lifestyle scenes, accurate across your whole catalogue.

The challenge

One product.
Every setting to show it.

A shoot on location

Every model and finish needs its own location, set and lighting, expensive and slow to arrange.

Weeks of lead time

New models wait on planning, transport and shooting before they go live.

Images drift out of sync

Change a finish or model and the page no longer matches what you actually sell.

From source to scene

Every model, finish and setting
from one controlled source.

Traditional workflow
Location shootedit → repeat per setting

A location shoot as input for editing, repeated for every model, finish and scene.
It doesn't scale. It is repetitive manual work that no team wants to keep doing.

Nova
Digital Twincontrolled source → every product visual

One controlled source feeds packshots, 3D, AR and lifestyle scenes in any setting.
Consistent, at scale, at a fraction of the cost compared to traditional workflows.

What you get

Every product visual,
from one controlled source.

Every model & finish

Every model and finish from the same source, always matching the real product.

Lifestyle & AR

Place the product in any outdoor or wellness scene, and let customers view it in AR at home.

Packshot
Packshots & lifestyle

Studio packshots and in-context scenes, all from the same controlled source.

The payoff

More speed, control and consistency.

Faster launches

Packshots, variants and updates go live on time, without waiting on shoots.

One controlled standard

Consistent visuals across SKUs, retailers and regions, from one controlled source.

Scalable operations

Localise and expand your catalogue without added overhead.

From weeks to hours

One controlled source
for every product visual.

80%
faster to market
70%
lower content cost
These brands build their catalogue on Nova

See your catalogue as digital twins.

Book a demo, or send us one product and we'll build it for you.