Consumer Electronics

Every model, colour and angle.
Pixel-accurate.

Electronics demand pixel-accurate detail: ports, textures, colours and every angle, consistent across channels and markets. Nova builds a Digital Twin of your product and turns it into one controlled product source for packshots, 3D and AR, accurate across your whole catalogue.

Product page
Fusetto smart candle
Amber Orange★★★★★
Marketplace
1/5
Fusetto smart candle set with remote
★★★★★(64)
New
Product launchReady day one
✓Packshots in 10 colours
✓Lifestyle & packaging
✓3D & AR
3D & AR● Live 3D
Fusetto smart candle
Rotate, zoom and view in your space
Launched without a single photoshoot

A brand-new product launched with 433 images and zero photoshoots.

433
images from one digital twin
0
photoshoots for the launch
These brands build their catalogue with Nova
The challenge

One device. Ten colours. Every angle.

A shoot per colour and combination

Every colour, every set with the remote, the packaging: each one goes in front of the camera again, often before the product is even final.

Content blocks the launch

The website waits on planning, shooting and retouching, while the product itself is still changing.

Materials that are hard to capture

Coloured glass, gradients and gloss only look consistent when every colour is shot in exactly the same light and angle.

From source to page

Every model, colour and angle from one controlled source.

Traditional workflow
Photoshoot→edit → repeat per model

A shoot as input for editing, repeated for every model, colour and combination. It doesn't scale, and it starts over with every new colour or variant.

Nova
Digital Twin→every product visual

One digital twin per component feeds pixel-accurate packshots in every colour and angle, lifestyle images and a 3D viewer. A new colour is one new material in the source, not a new shoot.

What you get

Every product visual,
from one controlled source.

Every colour & combination

Ten colours, on their own and with the remote, from the same source and always matching the real device.

Live 3D & AR
3D viewer & AR

Drop an interactive 3D view and AR into your product page, in every colour, so customers can see the device at home.

Lifestyle
Packshots & lifestyle

Ten colours, the packaging and in-context scenes, all from the same digital twin.

The payoff

More speed, control and consistency.

Faster launches

Packshots, variants and updates go live on time, without waiting on shoots.

One controlled standard

Consistent visuals across SKUs, retailers and regions, from one controlled source.

Scalable operations

Localise and expand your catalogue without added overhead.

Up to 70% lower content cost

One twin per product replaces the repeating shoot stack, so cost per visual keeps dropping.

See your catalogue as digital twins.

Book a demo, or send us one product and we'll build it for you.